Blood Ruby creates atmospheric alternative music somewhere in the vein of dream pop, ethereal, and neoprogressive rock. The band's two subtly emotive female vocalists ply a range that spans from lyrical, sweet mezzo, to smoky, jazz-rooted alto, delivering haunting melodies and crafted lyrics full of evocative imagery and cinematic storytelling. Spacious mixing and production lend prismatic detail to the music's lush instrumentation. The result is a textured, layered sound that takes listeners on an ambient, often dark, and sometimes epic journey through drifting landscapes of emotion, strange places, and complex characters. | 
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